Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Cause-Related Marketing
A partnership between a company and a charitable organization intended to benefit both parties by increasing awareness of both parties and associating the company with the positive, altruistic acts of the charitable organization.

Competitive Advantage
The unique strengths and benefits, as well as the strategies, skills, knowledge, resources or competencies, that favorably differentiate a business from its competitors.