Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Facilitator
An individual who orchestrates and manages a meeting to ensure that: relevant guidelines are followed; all participants are given the opportunity to express their opinions; and the stated objectives are achieved to the fullest extent possible.

Financial Marketing
The process marketing financial products and services, including the development of pricing, promotion, and distribution strategies that satisfy the needs of the financial organization and their retail and/or institutional clients. Financial marketing generally requires industry specific expertise since each industry (i.e., banking, brokerage, investment management and insurance) has its own nuances and must abide by the strict regulations of its various governing bodies.

Focus Group
A moderated group discussion involving small groups of consumers that seeks to explore relevant issues and attain opinions of the participants on topics such as the utilization of a certain product or perceptions of a certain brand.