Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Generational Marketing
Approach that adjusts marketing strategies and tailors marketing message to appeal to the shared attitudes, styles, practices and consumer behavior of market segments defined by their generational groups.

Guerilla Marketing
Highly aggressive marketing that uses unconventional, attention-getting techniques to get maximum results from a minimal effort. Examples of guerilla marketing include placing signs in highly visible but unexpected locations or inserting business cards into relevant books at a bookstore.