Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Leadership Position
The position held by a company or product that is considered as the preeminent force in its target market. While some market leaders are characterized by their market share, many others define leadership by displaying innovation and setting, rather than following, market trends. 

Logo
A graphic usually consisting of a stylized name and/or symbol that identifies a company or brand.