Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

One-on-One Interviews (also referred to as In-depth Interviews)
A form of research that focuses on questioning participants individually in order encourage candor and ensure that the individual is not influenced or intimidated by others. In-depth interviews also provide the interviewer the flexibility to explore relevant topics that emerge in the course of the interview.

Online Marketing
The marketing of a product or service using Internet and e-mail based techniques.