Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Relationship Marketing
An approach that focuses, not on closing a single transaction, but rather on establishing a strong, long-term relationship with customers based on understanding and fulfilling their evolving needs.

Relevant Differentiation
A sustainable competitive advantage that enables products and services to stand out from others in the same market category and is appropriate, meaningful and valuable to the target markets.