Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Tagline
A phrase that conveys the most important attribute or benefit of a company, product or service and is generally incorporated into all communications, promotional materials and the company's logo to enhance the brand image.

Target Market   
The particular segment of a total population which is considered to be a prospective consumer of goods or services.