Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Value Proposition
The unique set of product and service benefits an organization offers its customers.

Viral Marketing (or Word-of-Mouth Marketing)
A strategy that encourages individuals to pass on a marketing message with the result that existing customers act as agents, promoting and endorsing a company's product and/or services, often in return for certain incentives.