PRODUCT LAUNCHES
Maximizing Impact of New Financial Products and Services
The introduction of a new financial product or service offers an excellent opportunity to launch a well-focused financial marketing campaign that will also communicate the strength and potential of the entire organization. We employ a variety of marketing techniques to develop dynamic marketing programs for new financial products and services that will: make optimum use of our clients' resources; reinforce their relevant differentiation and market positioning strategy; consistently utilize their established brand imagery; create an immediate market response; and serve as a foundation on which we can build a sustained, cumulative marketing process. Our approach includes
- Pre-launch activities—both in the financial services marketplace to build anticipation and interest and internally to generate enthusiasm and support for the forthcoming launch.
- Launch activities—to build visibility and momentum.
- Post-launch activities—to sustain the interest and momentum and serve as the foundation on which the firm can build a sustained, cumulative marketing process.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
