MARKETING RESEARCH
The Bedrock of Successful Financial Services Marketing Initiatives
Suasion Resources believes that focused market research is the bedrock of successful financial services marketing initiatives. It is the necessary first step in the development of strategic financial marketing, branding and communications programs that will enable our clients to increase brand awareness and meet aggressive growth and profitability objectives. We have developed "Progressive Definition Research," a proven process for structuring pragmatic, results-oriented research. Our approach utilizes systematic inquiry and focuses on gathering relevant, realistically obtainable information and marketplace intelligence that will inform and advance our client's specific decision-making process. This pragmatic, cost-effective approach yields credible, objective and, most importantly, actionable financial marketing insights.
We start with assumptions based on our knowledge of the financial services industry and our client's situation, and then proceed to rigorously test specific hypotheses in the marketplace. This "reality testing" produces an increasingly refined evaluation of potential approaches and opportunities and provides an efficient approach to collecting and assessing the marketplace intelligence necessary to develop and implement effective financial marketing strategies.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
