MEDIA MARKETING
Focused Press Coverage for Financial Services Organizations
"Media Marketing" is the term Suasion Resources has coined to differentiate our highly concentrated efforts to garner targeted media coverage from traditional public relations approaches. This highly structured approach is designed to support our clients' financial services marketing initiatives by promoting competitive advantage and heightening marketplace awareness and understanding of our client's offerings.
The positive influence of a focused media marketing program can stretch business development dollars because it carries the weight of implied third-party endorsement. Consequently, it is often more persuasive than paid advertising or promotion. Furthermore, a financial services organization can enhance the impact of its media coverage by using the compendium of press abstracts, reprints, clippings, etc. in ways that will capitalize on and sustain the program's benefits. We have found that a well-planned Media Marketing program has the capacity to heighten visibility and market interest more economically than any other vehicle.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
