CONTEXTUAL ADVERTISING
Reaching Target Market Segments Online
Contextual Ads are highly targeted ads that seek to improve the experience of Web users by displaying only ads that apply to the content they have accessed. Contextual ads have certain advantages over PPC ads
Relevance—Ads are shown only to users who are currently reading related material
Flexibility—Ability to use a variety of advertising formats—e.g., animation, image ads and banner ads
Expanded Reach—Ads appear on a wider range of websites.
Search Engines scan the content of a Web page and automatically select and display ads that have keywords closely matching the subject of the page. For example, if a user accesses a page containing information about how to select a financial services firm in your sector of the industry, an ad for your company might appear. Suasion Resources has had significant success in using contextual advertising to help clients achieve aggressive goals.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
