WEB DESIGN CONSIDERATIONS
The Art and Science of an Effective Financial Services Web Site
Suasion Resources specializes in creating attractive and effective Web sites that reinforce a financial services firm's brand and clearly deliver key marketing messages to clients and prospects. We never forget that the user is the focus of the website design and development process.
We believe that developing a successful financial services web site is both an art and a science. Our approach combines creativity and technology to develop a Web site that provides competitive advantage by engaging visitors in a personal and memorable way. We address a number of elements that contribute to an effective Web site design, including:
- Design. We use appealing design elements to highlight—not compete with—the content, clarify the page layout, attract visitors' attention and maintain their interest.
- Content. We develop rich, focused copy that engages and motivates the reader, and clearly states our client's value proposition.
- Usability. We pay special attention to a site's organization and navigation and speed of loading.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
