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PAY-PER-CLICK (PPC) ADVERTISING

Cost-Effective Online Advertising for Financial Services Organizations

PPC keyword advertising has become an important component of every well-rounded online financial services marketing campaign. PPC ads are sold by major search engines and guarantee that the advertiser's listing will appear in the "sponsored links" section of result pages associated with selected keywords. Campaigns can be set up very quickly and it is extremely easy to update and change messaging, and test different creative approaches. Advertisers are charged only when a user clicks to their website from an ad and the targeted copy translates to higher conversion rates.

Successful, cost-effective PPC campaigns require careful planning, ongoing budget management and rigorous testing and revision. Suasion Resources' PPC Process includes keyword selection, ad development, campaign management and detailed reporting—all the services required for a profitable PPC campaign that meets designated ROI goals.