SEARCH ENGINE OPTIMIZATION (SEO)
Why Search Engine Rankings are Important for Financial Services Organizations
The importance of search engines cannot be overstated. It has been documented that 85% of all new Web traffic comes from search engines and that 81% of that traffic comes from the first three pages of results. Therefore, any financial services firm that is not listed in the first three pages of results will miss an online opportunity to communicate its value proposition to qualified potential clients—even if it has the products and services best suited to the prospects' needs.
Search Engine Optimization (SEO) enables a financial services firm to proactively improve the effectiveness of its site by taking positive steps to ensure that it will consistently appear in the first few pages of search results provided by the major search engines. SEO seeks to improve a site's ranking by promoting the site based on its content and purpose. Effective SEO can dramatically improve a financial services site's ability to attract target market segments and provides a firm foundation for the full range of online financial marketing efforts.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
