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CUSTOMIZED ONLINE SOLUTIONS

Leveling the Playing Field for Cost Effective Financial Services Marketing Initiatives

Online marketing is an effective and under-utilized promotional medium that enables financial services firms with knowledge and creativity to reap potentially greater benefits than those with deeper pockets. By focusing resources on those areas that can generate the best results, Suasion Resources helps financial services firms employ the full power of the Internet to create effective financial services marketing programs and achieve ambitious goals.

We have found, for example, that the use of targeted copy and focused offers can produce a highly cost-effective online lead generation program that produces a pool of pre-qualified prospects. In the same way, online recruiting programs are unrivaled in providing an effective, low-cost way for financial services recruiters to gain an industry-wide presence. While a firm's recruiters are actively pursuing individual prospects, simultaneous online recruiting efforts can attract and pre-screen interested representatives from around the country—and provide a succession of candidates who are already in a "search mode."