SUASION'S SEARCH ENGINE OPTIMIZATION (SEO) PROCESS
Helping Financial Services Organizations Improve Search Engine Rankings
Suasion Resources' search engine optimization (SEO) process for financial services firms consists of the following interrelated steps:
- Keyword Selection. We begin with extensive, yet focused research to select keywords that will attract qualified traffic to the site.
- Page Optimization. We optimize each page by focusing on a variety of page elements and coding techniques, such as page titles/descriptions and meta tags/alt tags, that help the search engines to properly categorize and rank the site.
- Site Submission. We manually submit the optimized web site to the major search engines and use proprietary software to submit the site to hundreds of other smaller, more specialized search engines.
- Linking Campaigns & Article Submission. We bolster both search engine results and rankings by placing incoming links to the site on relevant, high quality sites and submitting relevant articles to major article directories.
- Monitoring, Reporting and Refinement. The launch of an expertly optimized site is only the first step. We continually collect and analyze ranking data as part our efforts to make our client's optimization initiatives more targeted and more effective.
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