ONLINE MARKETING TOOLS
Helping Financial Services Organizations Cost Effectively Communicate Value-Added
Suasion Resources utilizes a wide range of online marketing tools and procedures to test multiple approaches and then select those best suited to each financial services organization's budget, target markets and marketing goals. Some of the most popular include:
- Paid Inclusion in Selected Search Engines and Directories provides certain inclusion and, in most cases, is the only way to ensure fast indexing of a site.
- Local Search media such as Google Local and Yahoo! Local enable financial firms to focus their marketing campaigns on targeted geographical areas and are far less competitive than national online advertising.
- E-mail Marketing can help financial firms communicate focused marketing messages and achieve brand exposure at a cost significantly lower than traditional methods. Successful campaigns require targeted lists, compelling messages and a thorough understanding of SPAM laws and restrictions.
- Online Public Relations is an extremely effective approach that produces immediate indexing of newsworthy announcements and press releases using specialized news search engines (NSE) like Google News and Yahoo News.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
