The financial services industry has undergone significant structural changes in the last decade. Financial services marketing, however, remains primarily what it has always been: conservative, relatively undisciplined and focused on expensive approaches. Our response was to build a financial services marketing firm that understands the industry, is staffed by marketing professionals from diverse areas of the financial services industry, and works exclusively with financial services firms. We have developed a proven, proprietary process that is disciplined, pragmatic and client-centric.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.