ACQUISITION STRATEGY
Financial Services Marketing Strategy Development
A focused acquisition strategy helps ensure that acquisition initiatives directly support a financial services organization's primary objectives and marketplace positioning. Our acquisition strategy development process systematically addresses the individual needs and challenges facing each client and considers all the critical issues that can impact an organization's ability to achieve both internal and external acquisition goals.
We work collaboratively to evaluate what the acquisition is meant do for the organization and consider factors that will help define an "ideal" acquisition target such as management talent, asset structure and marketplace recognition. We look carefully at the full spectrum of acquisition needs and wants, prioritize them in order to identify the most cost-effective acquisition approach. Only then do we determine acquisition criteria, set priorities and dimension the resources that might be required to pursue various alternative routes to growth.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
