Suasion Resources believes that the determination of best practices in the financial services marketing arena cannot be made in a vacuum. It must instead consider the current and evolving financial services marketing environment and be mindful of possible market disruption and the effect of immediate and/or radical change on providers' or investors' costs.
Our financial services marketing best practices process utilizes both primary and secondary research to seek out and study the best marketing practices in the financial services marketplace. After determining where, how and why certain competitive financial marketing practices produce exceptional results, we compare these to our client's efforts to identify shortcomings, suggest areas for improvement and develop action plans. Our financial services marketing best practices work provides new dimensions of thinking that can create significant improvements in productivity and profitability for our financial services clients.