CREATE COMPETITIVE ADVANTAGE
Positioning as the Basis for Long-Term Financial Marketing Success
Suasion Resources' financial services marketing planning process begins with the development of a positioning strategy—a firm's 'blueprint' for the development of financial marketing, branding, advertising and promotional programs that compellingly and consistently communicate the firm's value proposition to its target markets. A strong, differentiated positioning strategy provides a solid foundation on which a financial services firm can build competitive advantage, marketplace awareness, understanding and credibility. Competitive advantage is what distinguishes positioning strategy from all other kinds of financial marketing planning. Its sole purpose is to enable a company to gain, as efficiently as possible, a sustainable edge over the competition by focusing its unique, sustainable—and relevant—advantages.
Suasion Resources' positioning strategy recommendations provide our clients with an effective approach to alter their perceived strengths relative to those of their competitors in the financial services marketplace. Effective positioning is a financial services firm's link to the future—the differentiator that enables firms to turn vision into reality and manage perceptions in the marketplace.
This new financial services marketing book by Suasion president, Jay Nagdeman, offers a fresh perspective on the marketing issues that impact the success of any financial services business.
