Financial Marketing White Papers

We are pleased to share some of the thinking that has allowed our firm to become a trusted resource for many of the financial service industry's leading firms. We offer our observations on industry trends and best marketing practices along with perspectives, insights and an occasional editorial comment.

Summaries of select white papers appear below. If you wish to receive a copy of the entire paper, click on the link following the summary.

Increasing the Effectiveness of Contextual Advertising

Contextual Advertising can be a very effective method of driving traffic to a website. All too often, however, contextual advertising provides very poor results. In response, many advertisers have traditionally disabled their ads from running on content networks. This paper explains the negative aspects of contextual campaigns and how to overcome them to increase conversions and lower the cost per conversion.

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